Selina Rashid Khan
CEO
Selina Rashid Khan is the Founder and Chief Executive Officer of The Lotus Advisory.
With over two decades of leadership experience across the United Kingdom, South Asia, Southeast Asia, West Asia, and the Middle East, she brings a rare combination of global perspective, entrepreneurial acumen, and cultural fluency to her work.
Educated at the University of Warwick and with executive programs completed at Harvard University, Selina began her career in the United Kingdom with Avalon, where she worked across entertainment, brand, and reputation management before returning to build one of South Asia’s first strategic communications firms of its kind — Lotus PR Global.
Since then, she has advised governments, multinationals, and private sector organisations on building world-class communications infrastructure, integrating intelligence, storytelling, and reputation strategy to drive sustainable influence.
Selina is a member of the global Forbes Business Council and serves on the boards of several private and listed companies, contributing her expertise in communications governance, stakeholder engagement, and brand transformation.
She sits on the Board of International Industries, one of South Asia’s largest manufacturers and exporters of steel and polymer pipes, with operations across Asia, Australia, Europe, and North America; and on the Board of Avanceon Limited, a global leader in industrial automation, digital transformation, and energy infrastructure, with a presence in the United Arab Emirates, the Kingdom of Saudi Arabia, Qatar, and the United States.
Her work has been recognised internationally for setting new standards in communications practice and for building inclusive, high-impact industry ecosystems.
Outside of work, Selina is an avid Formula 1 and tennis fan with a deep appreciation for music and contemporary art.
Zubair Mallick
Managing Director, Corporate Affairs & Communications
Zubair Mallick is the Managing Director of Corporate Affairs & Communications at The Lotus Advisory.
A strategic communications specialist and brand advisor with over seventeen years of experience at Lotus PR Global, Zubair has shaped narratives and reputation strategies for some of the world’s most iconic brands, companies, and individuals.
His expertise lies at the intersection of storytelling, purpose, reputation excellence, and cultural insight, helping brands build trust, widen influence, and deepen relevance across global markets.
He has led and advised communications mandates, capability building, and training programs across the United Kingdom, the United States, Singapore, and the Middle East, spanning sectors from social impact and healthcare to entertainment, finance, and consumer goods.
His portfolio includes work with The Walt Disney Company, Marvel Entertainment, Warner Music Group, Sandoz International, The Coca-Cola Company, L’Oréal, Meta, Expo 2020 Dubai, and Uber Technologies — guiding them in translating purpose into thought leadership, and achieving clarity in both internal and external communications.
Zubair is recognised for shaping strategies that turn complex business objectives into narratives people care about — blending clarity, cultural fluency, and creative depth to build enduring brand trust. This is reflected in the work he has led, which has earned global recognition across categories, including awards from Effie, PRNews, and other international communications platforms.
Alongside his professional achievements, Zubair is an ACCA-qualified accountant with a Bachelor of Arts and a Diploma in Film Production.
Beyond work, Zubair is passionate about travel, music, and cricket — a lifelong explorer of ideas and places who enjoys discovering how culture and creativity shape human connection. He’s also an avid gamer and a curious learner of emerging technologies, fascinated by how innovation continues to redefine communication and human experience.
Amir Rashid
Managing Partner Global Business & Development
Amir Rashid is the Managing Partner, Global Business & Development at The Lotus Advisory.
Educated at an art, music, and drama boarding school in England, he pivoted to business at 18, bringing a rare mix of creative training and operational rigour to his work.
Over the past two decades, he has led business and brand growth across the Middle East, United Kingdom, South Asia, and the United States — building resilient, high-performing organisations at the intersection of strategy, operations, and reputation. His experience spans industries including property development, commercial agriculture, luxury fashion, and fast-fashion retail.
His leadership covers crisis management, operational excellence, growth strategy, and client stewardship.
Amir currently serves on the boards of both a luxury fashion house and a global firm executing remote construction for one of the world’s leading copper mines, grounding his counsel in real-world execution across both consumer and industrial contexts.
He combines a strategic understanding of brand and business with a deep appreciation for resilience, culture, and growth in complex markets.
Outside of work, he’s a keen scuba diver, low-handicap golfer, hiker, and avid padel player.
Syed Shaffin
Strategic Communications Manager
Syed Shaffin is a Strategic Communications Manager at Lotus Client Management & Public Relations, with a diverse background in brand management, digital engagement and operations across education, telecommunications and retail.
As a passionate marketing strategist and prior to joining Lotus, Shaffin spearheaded large-scale marketing initiatives, enhancing customer acquisition and streamlining operations for greater efficiency at IDPIELTS Pakistan. During his time at Jazz-Veon Pakistan, he transformed social media engagement, led high-impact influencer collaborations and played a pivotal role in driving app adoption. His tenure at Bata Pakistan saw him redefine customer loyalty programs, creating deeper, more lasting brand relationships.
With an MSc in Marketing and a BBA in International Business from Manchester Metropolitan University, UK, Shaffin’s approach to work is defined by his drive to develop compelling brand campaigns, to build strong brand to consumer connections and to drive impactful growth through data-driven insights and creative storytelling.
Beyond his professional pursuits, Shaffin is fueled by a love for fitness, travel, herbal medicine and eco-friendly initiatives.
Zahra Kazi
Senior Publicist
Zahra Kazi is an Senior Publicist at Lotus Client Management and Public Relations.
With an initial career background in journalism, Zahra worked as lead of an editorial team at a prominent broadsheet,over seeing the daily publishing cycle, managing established writers, determining editorial policy, managing social media accounts and collaborating with a diversity of government departments,public and private organisations. She has also had experience in the scouting, recruitment and sourced training of future writers.
She transitioned into consulting and project management, with a focus on strategic engagement and planning.
Zahra has a bachelor’s degree in History from the prestigious Lahore University of Management Sciences, specialising in South Asian region. She continues to work on the preservation of history through multiple avenues.